Theorie

Theorie’s mission is to improve your beauty experience. We create extraordinary formulas, tools and hair care collections using the most powerful combination of nature and technology. We’re committed to bringing you the complete beauty package: The display-worthy products.

The luxurious lathers. Quality ingredients that marry botanicals with the best of lab-formulated. Fragrances that make the person sitting next to you lean a little closer. High-end technology and effective formulas with end results that make you sparkle. Every day. It’s all here.