


A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently
This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair—infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.
- Instantly detangles and nourishes color-treated hair
- Protects hair and reduces breakage by over 70%**
*When using Colorful as a system